Building stronger bodies, sharper minds, and better businesses.
Amer Kamra is the founder of Hammer Fitness and a family of coaching, lifestyle, and mindset brands helping people transform mentally and physically.
Explore Amer's CompaniesAmer's Companies
A portfolio of brands across competition prep, lifestyle coaching, and mindset.
Hammer Fitness Contest Prep
Elite, judge-ready preparation for bodybuilding and physique athletes — peak conditioning, posing, and stage strategy.
Visit hammerfitness.com →
Hammer Fitness Lifestyle
Sustainable training and nutrition coaching for everyday people who want lasting strength, health, and confidence.
Visit hammerfitness.online →
LadyTheFUp
A coaching community empowering women to take control of their fitness, mindset, and life with no excuses.
Visit ladythefup.com →
1-on-1 Personal Training in Toronto at Hammer Fitness HQ
Our brick-and-mortar gym in Toronto offering hands-on, one-on-one personal training and a community built to push you further.
Visit hfgym.ca →Elite Coaching System
The #1 Body Composition Coaching certification program — online and in person. Train and certify to build and scale your own successful coaching business.
Visit elitecoachingsystem.com →
Glute Pump
A complete glute-training digital product — programming, technique, and progression to build and grow your glutes.
Get Glute Pump →Hammer Fitness Apparel
Official Hammer Fitness clothing and gear — hoodies, tees, and accessories built for the grind. Train in the brand.
Shop hammerfitness.storeThe Mind Builder
Amer's Top-100 self-development podcast on discipline, mental toughness, identity, and the inner work behind real transformation. Build the mind, and the body follows.
About Amer
Amer Kamra is the owner and founder of Hammer Fitness, widely considered one of the top contest prep coaches in the world. He has coached and turned countless athletes pro in the IFBB Pro League. In 2018, he studied and earned his Masters in Resistance Training under Tom Purvis in Oklahoma — one of the world's most respected authorities on biomechanics-based training.
Work with me
Ready to start? Fill out the form below and our team will reach out to talk about your goals.
